What are the best practices for implementing SEO strategies tailored to Perth-based businesses?

Introduction

In today's competitive digital landscape, having a solid SEO strategy is no longer optional—it's essential. For Perth-based businesses, the stakes are even higher. With our geographic isolation, tight-knit communities, and rapidly growing industries, local SEO presents one of the most powerful tools to boost visibility and bring in local customers.

Whether you run a plumbing business in Subiaco, a cafe in Leederville, or a legal firm in Joondalup, showing up in local search results means more traffic, more leads, and more sales. This guide will walk you through the best practices for implementing a tailored SEO strategy in Perth that makes your business easy to find and hard to ignore.

Local Keyword Research for Perth

Why It Matters

Before you can rank for anything, you need to know what your audience is searching for. In Perth, that means understanding how locals phrase their searches.

For example, someone might search for:

• "Digital marketing agency Perth"

• "Electrician near Fremantle"

• "Best cafes in Mount Lawley"

Tools to Use

• Google Keyword Planner: Start by setting your location to Perth to find city-specific terms.

• Google Trends: See what’s rising in WA, from local events to popular services.

• Ubersuggest and Ahrefs: Great for finding related search phrases with volume.

• Google Autocomplete: Start typing your service and see what local suggestions pop up.

Pro Tip:

Include suburb-based variations like:

• "Florist North Perth"

• "Mechanic Canning Vale"

These long-tail keywords are often easier to rank for and attract highly targeted traffic.

On-Page SEO Essentials

Your website should clearly tell both users and search engines:

• Who you are

• What you do

• Where you operate

• 
  

Best Practices:

• Title Tags: Include your service + Perth or suburb (e.g., "Affordable Plumber in Perth | XYZ Plumbing")

• Meta Descriptions: Summarize your service with a clear call to action and mention location.

• Header Tags: Use H1, H2, and H3 to organize content and insert local terms naturally.

• URL Structure: Use clean, keyword-rich URLs like /electrician-joondalup/

• Google Maps Embed: Add a map to your contact page for geographic signals.

• Schema Markup: Use LocalBusiness schema to tell Google exactly where you operate and what you do. Learn more about Schema here.

Google Business Profile Optimization

Your Google Business Profile (GBP) is one of your strongest digital marketing assets in Perth. It helps you appear in the local "3-Pack" and Google Maps results.

Tips to Optimize:

• Use your exact business name and accurate address + phone number

• Select relevant categories (e.g., "Plumber," "Wedding Photographer")

• Add service areas, especially if you serve multiple Perth suburbs

• Upload high-quality photos of your work, team, or location

• Post regular updates: promos, blog posts, or FAQs

Reviews Matter

• Encourage satisfied customers to leave Google reviews

• Respond to every review—positive or negative

• Use keywords subtly in your replies (e.g., "Thanks for choosing our Subiaco plumbing service!")

Want help setting this up? Check out our Google Business Profile optimization service for hands-on support.

Creating Locally Relevant Content

A blog or resource hub that reflects Perth lifestyle and events builds authority and engagement.

Content Ideas:

• "Top 5 Cafes to Try in Leederville This Winter"

• "How WA's New Building Code Impacts Perth Renovations"

• "The Best Fitness Trends in Perth for 2025"

Content Hubs:

Create location pages or service hubs targeting specific areas:

• /services/subiaco/

• /pest-control/perth-northern-suburbs/

Use internal linking to tie blogs to your service pages for SEO strength.

Link Building for Local Authority

Why It Matters

Backlinks are still one of Google’s top ranking factors. For local SEO, it’s about getting links from other Perth-based websites.

Where to Get Local Links:

• Perth Business Directories (StartLocal, Hotfrog, TrueLocal)

• WA Industry Associations (Master Builders WA, Chamber of Commerce)

• Local Newspapers & Blogs (The West Australian, PerthNow)

• Sponsorships: Support a local school, sports team, or event for a backlink

• Influencer Collaborations: Partner with local influencers for content and exposure

Mobile Optimization and Core Web Vitals

Why It’s Crucial

Most Perth users browse on mobile. If your site is slow or clunky, they bounce.

Core Areas to Address:

• Responsive Design: Fits any screen size

• Page Speed: Use tools like PageSpeed Insights

• Core Web Vitals: Focus on loading speed, interactivity, and visual stability

• Clickable Elements: Buttons should be large enough for fingers

• Tap-to-Call: Mobile users want one-click contact options

SEO Metrics to Track in a Local Campaign

Tracking progress is essential to improve performance.

What to Monitor:

• Keyword Rankings in Perth and surrounding suburbs

• Google Business Profile Engagement (views, clicks, calls, direction requests)

• Click-Through Rates (CTR) from local SERPs

• Organic Traffic segmented by location (Google Analytics)

• Bounce Rate & Session Time: See what content resonates

Set up Google Search Console and Google Analytics 4 to access these metrics.

Conclusion

If you're running a business in Western Australia, digital marketing in Perth should start with a smart, hyperlocal SEO strategy. Whether you want to grow traffic, book more calls, or dominate the Maps pack, these Perth-specific tactics give you a powerful edge.

From keyword research to Google Business Profile optimization, every step plays a role in boosting your local search rankings.

Ready to see what SEO can do for your business? Explore our Local SEO services tailored specifically for Perth businesses today.